One of the most prevalent concerns I come across with new blogging clients, especially those who are starting to blog as part of a business strategy, is anxiety about their writing "voice".
Many feel a strong taboo - for whatever reason - against revealing too much of themselves, they aren't sure about sharing their most closely held dreams and hopes for themselves, their work, and the world. Instead, they imagine they need a standard "professional" tone to give them a voice they can feel comfortable with and others will recognize. In other words, at that moment of truth they look to the conventional rather than braving the step out of the box to find their own voice. Unfortunately, nothing could be more misguided.
Now I'm not saying there aren't occasions in which that standard professional persona might be exactly what is called for, but one of the great opportunities opened up by this era of social media and blogging is transparency; we get to see each other as we are - I begin to learn what it's really like to be you, and glimpse what you see and what you dream of. Not to mention the slightly unintuitive marketing truth that the more specific and unique your "brand", the easier YOUR people can find you.
My whole blogging experience is an example of going out on that particular limb. When I first started writing about my ideas for a more "human", nature-connected and sensory-based online experience, I felt pretty out there. I wasn't sure anyone would understand or take me seriously, and in the beginning I wasn't even sure what I meant by it myself, but it was a road I just had to follow. Now I have at least two paid projects going that are expanding my ability to develop exactly that niche, clients who wouldn't have known about my particular passion if I hadn't "put it out there".
So I keep telling my fledgling bloggers to brave their dreams and dare to be exactly who they are. If enough of us do so it just might change not only our own work, but what it means to be a professional.
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