My friend Max, aka Richard Maxwell, co-author of The Elements of Persuasion, has just blogged one of the best 'testimonials' I have ever received about my work. His appreciation was in response to some design support I'd given him and his co-author Bobby, aka Robert Dickman, which I gave because I think the work they're doing is a gift to humanity.
This elegant little tome is one of those works that gets to the archetypal roots of what it is to be a human being. You have to get past the marketing speak of their publisher's PR, but this book, which is ostensibly about how to tell your story persuasively in the business world, is really about the elemental qualities of life; what makes us tick, what motivates us and makes us rise to our highest good, and most importantly how to evoke that in ourselves and others consciously through the stories we tell. Thank YOU, Max & Bobby!
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